Insert the information in the form and the calculator will determine the retention rate.

What is the retention rate?

Retention rate is the percentage of costumers who stayed active or a memeber of your business in a given time period.

How to calculate retention rate?

To calculate retention rate you should use the following formula:
retention rate = (1 - (annual dividend per share / earnings per share)) * 100

Why use retention rate?

Retention rate is used to measure the profits and growth, if the retention rate exceeds the rate of acquisition your product gains customers and eventually revenue, but if the retention rate is less than the acquisition rate then you lose customers.